Rough Cut 2

This is rough cut 2, after doing rough cut 1 and all the feedback we gained we went back and decided upon what we needed to film and how we needed to edit rough cut 2. We decided on filming many different scenes and started the video again from scratch scrapping many ideas we previously had in the first video

We then gathered feedback from this rough cut and where there was improvements and where there is room for improvement. There were many things that were suggested when gaining feedback:

• Slow down the opening sequence, as it is too fast paced.
• second scene also too long and needs cutting.
• they did not like the random flickering showing the little girls face.
• the shots of me on the moors, some are too shaky.
• on the railway shots, less acting and more abstract shots.
• The ending with the main character smoking doesn't fit and doesn't make sense.
• Shorten down the railway scene

on the 3rd rough cut i will therefore use all these improvements

Magazine Ad Drafts

These are our magazine ad drafts.

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Half page ad

Shoot 6: Planning: 31st January

Following extensive audience research of our first rough cut we are aware of the changes that we need to make. To apply all of these changes this requires us to re-shoot certain sections of the music video. we are therefore planning the shoot before hand as we have done previously to ensure the shoot runs smoothly. Are audience feedback was really helpful to gain an opinion from third party views.

What we plan to shoot:

• Recreate the bedroom scene eg. long shots, mid shots, steady camera work, a range of framing.
• Digi-pack pictures
• Re-shoot at the graffiti wall to get a continuous shot where the character is sat on the chair and the editing is sped up
• Nightmare scene needs changing
• Recreate the dance section 
• Shaky camera shots/zoom shots
• The ending where he potentially confronts his nightmare

Locations:

• Jakes house
• Graffiti Wall 
• Train Crossing
• Moors
• Rave Room

Rough Cut 1: Audience Feedback

This is our audience feedback for the first rough cut we created. the feedback we gained was both positive and negative which is what we were after. One thing missing from this is more feedback from our secondary target audience - this is what we will get when we produce further rough cuts.

Evaluation Question 4 TBC

Audience Research vodcast

This was our first initial audience research to define our target audience. This video consists of clips of our target audience asking them a number of questions. This gave us a good idea of how much information our target audience knew about the artist and if they were familiar.

Rough cut 1

This is our rough cut 1.
there are several mistakes in this as it is a rough cut. The main one being the scene where i have many different heads, this needs to be edited and improved.

Shoot 6 (7th january)

As we need more narrative footage for our video, we have decided to shoot on the 7th of january.
Here we will shoot many different scenes for the music video, these being:

• A scene where i fall asleep in the middle of the street, with people walking around me as it is the end to the video.
• The scene in which i walk through Ilkley and get bumped into several times. This emphasises how bad the life of this insomniac is.
•  We also plan to shoot another nightmare scene. This will involve shooting my next door neighbour as a scary doll like girl, shooting her walking down the stairs with a candle.
• Train scene.
• Skatepark scene where we film many skaters and me walking through the skatepark and in the skatepark.

We will film this between 12-4 in the afternoon.