notes on codes and conventions of music videos

• Titles are used in a variety of genres in music videos e.g in Nero's video reaching out. telly visual intertextually is now used in alot of music videos.
• DJ fresh song earthquake is an example of this it is a comic kind of title that goes with the comic superhero theme.
• star treatment used alot for the lead singer in bands which varies with different genres.
• more freedom with using dis-continuity techniques in modern music videos.
• The white stripes seven nation army is a classic contemporary video as it is just one take of a simple idea of just zooming into a triangle. it is used to be psychedelic to give you a feel for the 60s and 70s.
• Dj frresh's cross promotion or tie in with kick ass happens several times in the earthquake video like showing a billboard of kick ass fall.
• Concept videos are where the visuals have no clear link with the lyrics.
• When using music videos you brand groups/singers. E.g in blues video one love they use an urban location to give them more of a streetwise feel.
• Alot of times artists look into the camera to connect with the audience this is used for alot of boy band like blue and one direction.
• Diagetic intros are used in alot of music videos, getting more and more common.
• given the format of music video is more open to extended narrative enigma and to open endings.
• Deconstructionism is where you exposing the mechanics and conventions of a format.
• if you don't have variety of location it is very hard to sustain interest as it can be very boring.
• usually when lip synching the artist is shown in a medium shot or a close up.
• audience is reflected in some videos such as ellie goulding - burn there are early 20's people dancing. Also the secondary audience can be portrayed.